Thursday, September 30, 2004

A New Blogger Exchange

We all know that Blogs have become big news
on the internet over the last 6 months.
And since they are so popular we should have
guessed that someone would figure out a way
to help generate even more traffic to them.

Today I discovered that a new traffic exchange
specifically designed for bloggers has been
started. It was launched last week and it makes
for very interesting reading.

Blogexplosion does not allow blogs that simply
promote traffic exchanges and business opportunities.
All the blogs must be about discussion and visiting
interesting sites about travel, technology, relationships,
hobbies, art, culture, sports ...

So if you want some interesting surfing, this
is the place to check out.

And if you have a blog you may want to generate
more traffic to it by joining this new exchange.

To Your Success,
Susan

FriendsWhoCare Affiliate and Network Marketing Forum

If you read this week's newsletter you already
know about the new FriendsWhoCare Affiliate and
Network Marketing Forum. But in case you missed
it I'll repeat myself.

The forum was created to give you a place to
promote the free sites you were given when
you joined your affiliate and network marketing
programs.

Unlike most forums than ban advertising,
advertising is one of the major purposes of
this forum.

You can read all about it at:

http://www.friendswhocare.us/forum.htm

And if you have any comments about how to
make this forum work or the about the rules
or anything else for that matter, please
send them to me.

This forum is open so you should be able
to start posting your affiliate and network
marketing information right now. If you have
any problems, let me know and I'll work on
getting them fixed.

I'll be looking for you at our new forum.

To Your Success,
Susan

Friday, September 17, 2004

Is your website idea a "bad" idea?

Why I posted this article.

I expected to see some comments about my article on the
article "Seven Facts You Should Know About The Internet
Marketing Niche" but haven't. Now while I stated in the
article that I didn't want to discourage anyone from entering
this niche, I am afraid I may have.

So, as my way of telling you that you shouldn't give up if
that's the niche you thought you wanted, I am posting an
article written by Chuck McCullough because he entered
this same market and was able to be very successful.

So read it and do what you think is best for you.

To Your Success,
Susan

====================
Is your website idea a "bad" idea?

I've gotten many emails lately from people that were
having trouble figuring out what topic they should
develop their website around.

One even stated that every time s/he came up with a
great idea, then did some research on it, the topic would
come up as having too much competition, or already
over-populated.

This is a very interesting point because everything you
read tells you to find a new, un-tapped niche and become
the top expert, and then dominate that niche.

We are told that this is the ONLY way to make money
on the Internet.

Finding a niche CAN be very profitable, but it is also very
difficult to discover a new niche.

Why?

Because it isn't as simple as just finding a topic that no one
else has found yet: That topic also has to have people
dedicated to it that have money to spend, that want the
products that you are selling, and that are willing to buy
anything to begin with.

It is very difficult to find that perfect mix... especially now
that there are so many other people online trying to do
exactly the same thing.

When I started AffiliateMatch there were already a ton of
affiliate program directories. There were also several
"big players" out there that dominated the market.

I still managed to do the things necessary to build it into
a profitable website.

Did I bump any of the "big players" out of their positions?

No. But I realized that I didn't have to.

There are many, many, many people surfing the Internet
today. And even though you may have a competitor that
has better search engine positioning, or more newsletter
subscribers, you can STILL reach people that have never
heard of your competitors.

You don't have to concentrate so much of your time and
effort trying to find that undiscovered niche. If you have
an idea that you like, and that you feel you would enjoy
rying to make money from... go for it!

Figure out if there is a way that you can do things a little
better, or a little different from what your competitors
are doing.

Find a slightly different, more focused aspect of the subject
area that want to go into.

For example: Instead of tackling "Real Estate", try "Real
Estate for Texans", or whatever state you live in.

By narrowing your focus you can greatly decrease the
number of competitors that you will have.

If you can't narrow the topic down any, that's ok. As long
as it is a subject you will enjoy learning more about, go
ahead and do it anyway.

As you learn more and get more experience you will start
to see niches form that you would have never been able to
spot in the beginning.

Don't hold off your online business while you wait to
discover the next million dollar niche. This approach is
like putting off enjoying life until you have won the lottery.

The problem with this is that if you never actually win the
lottery, you will have missed out on some great chances
to enjoy life.

The Internet is the same way: Don't risk passing up great
opportunities because you were on the sidelines trying to
find that ONE idea that will make you rich.

So, when you ask me if your website idea is a bad idea...my
response is:
the only bad ideas are the ones that never get acted on!
=========================================
Chuck McCullough shows you exactly how to get more
traffic to your website in the Website Traffic System.
Click here to learn more:
http://www.friendswhocare.us/trafficsystem.htm
=========================================

Friday, September 10, 2004

What's Wrong With Internet Marketing Today

Here's one example of what's wrong with internet
marketing today:

A lot of proclaimed internet marketing experts
are in such a hurry to be the first one to
announce a new product that they aren't taking
the time to write an original message or an
original idea. Instead they are using the
pre-written sales copy.

Here are two examples:
-----------------------------------
Hi Susan:

Mark your calendar.

On the 10th of September, you'll be able to read all
about a Top Secret Internet Marketing Experiment.

The results of this experiment will change:

* The way you think
* The way you behave
* The way you see the Internet
* The way you view money
* The way you MAKE money

Bottomline: It'll be a life-changing experience, and
that goes beyond a guarantee.

It's a promise!

... etc, etc....
--------------------------------------

Did you get any of these?

I got 3.

All of them were exactly the same.

Or how about the day John Reese's package came
out?
--------------------------------------
Dear Susan,

Some Great News about Traffic Secrets

*** "Florida Man Gets Hit By 2nd Hurricane! ***

The servers were at an absolute crawl this morning.

The load was so intense that, due to the enormous
strain, the launch was delayed by a few minutes to
remove the demonstration videos.

No one got a chance to see them! It was a traffic hurricane.

I'm really sorry if you went to the site to watch these
demo videos. But that site got more traffic today than
most websites on the Internet get in an entire year!

... etc, etc....
-------------------------------------

I got so many of these that I actually lost count.

*** Side Note ***
Of course there were a few wiser marketers who sent
out original messages and some of them even offered
a bonus for buying from them.
*** End ***

Now give me a break! We all know that writing your
own sales copy and your own personal recommendation
is the best way to sell something. I mean, every
so called internet marketing expert keeps telling us that.

So what's up? Why are all the "big money makers"
sending out canned sales copy? Don't they know that
they are going to lose some credibility by violating
one of their primary rules for email advertising?

I don't know about you, but when I see the same
subject line in multiple email or recognize an
email as one I have already read, I just start
deleting them. And while I know that John made
over $1,000,000. in one day which means he sold
about 1,000 copies (not a bad days sales!) what
I would really like to know is the percentage of
sales to emails sent. The joint venture partners
he had for this package all had huge mailing lists.

The point of this article is:

If you are going to promote something, either as
an affiliate, joint venture partner, or product
owner, take some time to write or at least modify
the pre-written sales letter. Make your offer
different. Put some thought and some of your
personality into it.

Whether you have a list or are paying to advertise
to someone else's, don't send out a mailing that
the readers will recognize as a "canned" message
and automatically delete. Write your own headline
and message and give the readers a reason to open
the email and read it.

To Your Success,
Susan

PS If you agree or disagree with this article,
please make a comment.